USA TEAM
Derek Norwood, DerekN@artisticholidaydesigns.com
CEO
Derek started in the holiday lighting business in 1999 and has built several firms specific to the lighting industry: Holiday Creations Pro. Inc, Artistic Holiday Designs, and Amaze Light Festivals. As the lead for any project, Derek ensures all aspects of design, fabrication, delivery, installation, maintenance, removal, and storage are fulfilled to the expectations of our clients.
Sara Basch, SaraB@artisticholidaydesigns.com
Creative Director
Responsible for maintaining a complete and effective design process including client meetings, concepts, design, production, fabrication, follow-up and product satisfaction. Sara has 20 years of experience in visual communications, marketing, and holiday lighting.
Kara Wolf, KaraW@artisticholidaydesigns.com
Digital Marketing Director
A title that covers anything and everything. Without Kara, we would be lost! Her strong customer service skills mixed with strategic planning create long lasting relationships with our clients. She has 6 years of project management and customer service experience.
Sonya Bakrou, SonyaB@artisticholidaydesigns.com
Purchasing Director
Sonya is based in Le Mans, France and oversees all aspects of our production with Leblanc Illuminations. She is the key to our seamless process of design, production, logistics, and export. Sonya has 22 years experience in project management, implementation, and import/export. She also speaks French, English, Spanish, and Arabic.
Renee Hebert, ReneeH@artisticholidaydesigns.com
National Sales Director
With almost 10 years of experience in the commercial holiday decor industry as well as a strong background in client relationships and OEM work, Renee also brings experience with theatrical and production lighting to our team. She loves working with clients to help their wishes come true and is extremely focused on maintaining strong relationships.
Patrick Becker, PatrickB@artisticholidaydesigns.com
Distribution/Operations Director
Patrick joined the Artistic family in the summer of 2019, having spent the last 15 years in Director of Operations roles with Iron Mountain, AMITA Healthcare, and FedEx Freight. Patrick is very customer focused and brings a wealth of Leadership, Operations, and Distribution experience to not only the company, but also to the clients we serve.
Oscar Peterson, Oscar@artisticholidaydesigns.com
Regional Operations Manager Midwest
Fully trained by our manufacturer, Leblanc Illuminations, Oscar oversees product development and installation of all decor. Oscar has 12 years of experience in turnkey decor, holiday lighting, and installation.
Mat Kronquist, MathewK@artisticholidaydesigns.com
Regional Operations Manager Southwest
As of 2020, Mat Kronquist has 16 years experience in the Christmas lighting and decorating industry. From small projects to multi-million dollar displays. There is not a project too large for his team of 50+ trained professionals to handle. Mat and his team are involved with Project Management, Sales, and R&D. Fully trained with Leblanc style European decor, Mat works with and trains new industry professionals expanding the Artistic Holiday Designs network of installers.
Travis Shoaf, TravisS@artisticholidaydesigns.com
Distribution Manager South Whitley
Travis Shoaf is our Distribution Manager in South Whitley, IN. He joined the AHD team in the spring of 2020 and brings with him 20+ years of experience in Distribution, Logistics and Warehouse Management. Travis is eager to put his skills to use and assist our internal and external customers.
Connor Graham, ConnorG@artisticholidaydesigns.com
Regional Operations Manager Southeast
Connor started with Artistic in 2019 to handle the expanding Southeast market. He has 8 years of experience in the Christmas lighting and decor industry. Connor and his team are involved with Project Management, Installation and Client Success. Being fully trained with Leblanc decor, along with his dedication to ensuring successful long term relationships with our clients, Connor fits right in with the AHD family.
Jim Doron, JimD@artisticholidaydesigns.com
Logistics Manager
Jinny Healy, JinnyH@artisticholidaydesigns.com
Administrative Assistant
Kevin Doron,
Technical Manager
Jessica Hansen,
Warehouse Manager Joliet
Carolyn Rutan, CarolynR@artisticholidaydesigns.com
Administrative Assistant
David Montoya, DavidM@artisticholidaydesigns.com
Finance Manager
Michelle Shively,
Digital Design Specialist
