About Us

Artistic Holiday Designs began as a design firm seeking to change holiday decor. Our experience in holiday lighting as an installation company, led our team to seek out innovative and unique decor options for our clients. Whether a commercial client looking for non-denominational illuminations or a city art district looking for abstract illuminations, we were typically stuck with ordinary, traditional decor.

In March 2015 we partnered with Leblanc Illuminations as their sole distributor for the US market. Our creativity combined with their mastery of products allows us to be a force in the world of holiday decor. Changing the typical landscape of Christmas lights to dynamic, captivating displays.

Our goal on every illumination project is to develop a destination that creates and captures an audience. We are able to meet this goal by providing innovative decor, reliable technical products, exceptional service, and a revolutionary team of individuals focused on shifting the climate of holiday decor.


Our manufacturer, Leblanc Illuminations has partners around the world with presence in over 40 countries. Each year, our global team decorates in over 10,000 cities! Leblanc runs two factories with over 160 employees. 11 of these employees are product developers and graphic designers. Leblanc is celebrating its 60th year in business with over 1,400 catalog products and the ability to create custom decor.

Holiday decor scene
Picture of world-wide team


Each year we gather as a global team to review new products and brainstorm ideas. At each conference we enjoy free time learning about markets in other countries and visiting our factory in Le Mans, France. Our diverse team draws influence from each other creating innovative solutions to any project.

Picture of USA team


Derek Norwood, DerekN@artisticholidaydesigns.com

Derek started in the holiday lighting business in 1999 and has built several firms specific to the lighting industry: Holiday Creations Pro. Inc, Artistic Holiday Designs, and Amaze Light Festivals. As the lead for any project, Derek ensures all aspects of design, fabrication, delivery, installation, maintenance, removal, and storage are fulfilled to the expectations of our clients.

Sara Basch, SaraB@artisticholidaydesigns.com
Creative Director

Responsible for maintaining a complete and effective design process including client meetings, concepts, design, production, fabrication, follow-up and product satisfaction. Sara has 20 years of experience in visual communications, marketing, and holiday lighting.

Kara Wolf, KaraW@artisticholidaydesigns.com
Digital Marketing Director

A title that covers anything and everything. Without Kara, we would be lost! Her strong customer service skills mixed with strategic planning create long lasting relationships with our clients. She has 6 years of project management and customer service experience.


Sonya Bakrou, SonyaB@artisticholidaydesigns.com
Purchasing Director

Sonya is based in Le Mans, France and oversees all aspects of our production with Leblanc Illuminations. She is the key to our seamless process of design, production, logistics, and export. Sonya has 22 years experience in project management, implementation, and import/export. She also speaks French, English, Spanish, and Arabic.


Renee Hebert, ReneeH@artisticholidaydesigns.com 
National Sales Director

With almost 10 years of experience in the commercial holiday decor industry as well as a strong background in client relationships and OEM work, Renee also brings experience with theatrical and production lighting to our team. She loves working with clients to help their wishes come true and is extremely focused on maintaining strong relationships.


Patrick Becker, PatrickB@artisticholidaydesigns.com 
Distribution/Operations Director

Patrick joined the Artistic family in the summer of 2019, having spent the last 15 years in Director of Operations roles with Iron Mountain, AMITA Healthcare, and FedEx Freight. Patrick is very customer focused and brings a wealth of Leadership, Operations, and Distribution experience to not only the company, but also to the clients we serve.


Oscar Peterson, Oscar@artisticholidaydesigns.com
Regional Operations Manager Midwest

Fully trained by our manufacturer, Leblanc Illuminations, Oscar oversees product development and installation of all decor. Oscar has 12 years of experience in turnkey decor, holiday lighting, and installation.


Mat Kronquist, MathewK@artisticholidaydesigns.com
Regional Operations Manager Southwest

As of 2020, Mat Kronquist has 16 years experience in the Christmas lighting and decorating industry. From small projects to multi-million dollar displays. There is not a project too large for his team of 50+ trained professionals to handle. Mat and his team are involved with Project Management, Sales, and R&D. Fully trained with Leblanc style European decor, Mat works with and trains new industry professionals expanding the Artistic Holiday Designs network of installers.


Travis Shoaf, TravisS@artisticholidaydesigns.com
Distribution Manager South Whitley

Travis Shoaf is our Distribution Manager in South Whitley, IN. He joined the AHD team in the spring of 2020 and brings with him 20+ years of experience in Distribution, Logistics and Warehouse Management. Travis is eager to put his skills to use and assist our internal and external customers.


Connor Graham, ConnorG@artisticholidaydesigns.com
Regional Operations Manager Southeast

Connor started with Artistic in 2019 to handle the expanding Southeast market. He has 8 years of experience in the Christmas lighting and decor industry. Connor and his team are involved with Project Management, Installation and Client Success. Being fully trained with Leblanc decor, along with his dedication to ensuring successful long term relationships with our clients, Connor fits right in with the AHD family.


Jim Doron, JimD@artisticholidaydesigns.com
Logistics Manager

Jinny Healy, JinnyH@artisticholidaydesigns.com
Administrative Assistant

Kevin Doron,
Technical Manager

Jessica Hansen,
Warehouse Manager Joliet

Carolyn Rutan, CarolynR@artisticholidaydesigns.com
Administrative Assistant

David Montoya, DavidM@artisticholidaydesigns.com
Finance Manager

Michelle Shively,
Digital Design Specialist